GROW CRM

Win more listings and grow your agency with Grow CRM

The CRM built specifically for the real estate agency of tomorrow

Bring your CRM, website, marketing and mobile app into one seamless experience, helping you work faster, win more listings and stay deeply in sync with your team.

More leads. More listings. More wins.

Discover PropertyMe's Grow CRM:

Growth icon

The smarter way to connect, convert and grow

Leads and clients icon

All your leads, clients and listings in one place

Automation icon

Automation of repetitive tasks and get time back

Showcase icon

A showcase of your brand and properties beautifully

Flexible platform icon

Full CRM and website integration

Quote rating stars gradient

Best product ever,
truly revolutionary.

Darren Barr
Quote rating stars gradient

Exceeded expectations with
outstanding service delivery.

Belinda Fischer
Quote rating stars gradient

I saved money
by switching.

Frank Presta

Everything your real estate agency
needs to grow, in one powerful platform

Listing management icon

Listing Management

Grow every campaign with clarity.

Manage your listings from appraisal to settlement with complete visibility and zero double-handling.

Listing management workflows help you track enquiries, schedule inspections, manage feedback, send vendor updates and move campaigns through each stage with confidence.

Contacts icon

Organise Contacts and Activities

Grow stronger relationships with smarter organisation.

Everything stays in sync, tasks, notes, follow-ups and contacts, so your whole team is always on the same page.

A single contact view helps keep buyer, seller and vendor pipelines organised and visible.

Workflows icon

Flexible Workflows

Build processes that adapt as you grow.

Create consistent, scalable workflows that match the way your agency works, not the other way around.

Automate prospecting, enquiry handling, appraisal follow-ups, buyer qualification and more.

Buyer management icon

Buyer Management

Grow your buyer pipeline with confidence.

No more digging through emails. Move more buyers from interest to offer with clear, organised tracking.

With everything in one buyer pipeline, it is easier to move quickly. Enquiries are captured automatically, inspection attendance is logged, and buyer activity is clear at a glance.

Owner reporting icon

Owner Reporting

Grow trust through real-time transparency.

Online reporting keeps owners informed at each stage, creating a clearer and more transparent experience.

Deliver polished, consistent communication with automated activity summaries and campaign milestones.

Portal publishing icon

Portal Pushing

Grow visibility with instant portal publishing.

Publish listings everywhere at once, without double-handling.

Send updates directly to major portals and your website with one action.

Inspection bookings icon

Inspection Bookings

Grow confidence at every inspection.

Increase buyer engagement with a smooth, trackable inspection booking experience from your website to your app.

Automated reminders reduce no-shows and give clearer reporting on buyer intent.

Marketing icon

Marketing

Grow your brand with consistent, connected campaigns.

Plan, launch and track marketing activity directly from Grow CRM without jumping between tools.

Manage prospecting campaigns, nurture sequences, database communications and performance tracking in one place, keeping your brand visible and your pipeline active.

Trust accounting icon

Trust Accounting

Grow with financial clarity and control.

Stay aligned between sales activity and financial records with connected trust accounting insights.

Track deposits, commissions and settlements with visibility across listings and transactions, reducing manual reconciliation and improving confidence at every stage.

Mobile app icon

Mobile Apps

Grow on the go with complete control.

Access listings, contacts, inspections and tasks wherever your day takes you.

Log notes, update activity, manage enquiries and trigger workflows instantly, so progress happens in real time, not when you are back at your desk.

Website icon

Websites

Grow online with a site that works as hard as you do.

Turn your website into an active extension of your CRM, not just a digital brochure.

Website enquiries flow directly into Grow CRM, triggering workflows, capturing leads automatically and keeping every opportunity connected from first click to follow-up.

Ready to grow your agency
with a CRM built for real estate?

See how easily you can scale your agency with flexible, future-ready workflows.

Question mark icon

How is PropertyMe’s Grow CRM different?

With one view of the customer, from first conversation to ongoing management,
PropertyMe’s Grow CRM creates a truly seamless customer experience.

Real estate CRM icon

Real estate CRM

Grow your performance.

Manage your client database in 
one place and reduce manual 
work with Grow CRM.

CRM mobile app icon

Always in your pocket

Grow on the go.

Access contacts, listings, enquiries 
and inspections on the go, 
in perfect sync with your team.

Real estate websites icon

Real Estate Websites

Grow your brand.

Turn website visitors into leads with seamless CRM integration, every listing update syncs instantly, keeping your marketing consistent.

How a modern real estate CRM works

Enquiry

Captures every enquiry automatically.

Organisation

Organises contacts into buyers, sellers, vendors, landlords and prospects.

Tracking

Tracks interactions across phone, email, SMS and website forms.

Automation

Automates follow-ups (e.g. appraisal nurturing, inspection reminders, buyer qualification).

Opportunities

Drives more pipeline opportunities through consistent agent activity.

Vendor Management

Shows the status of each listing at every stage.

Status

Shows the status of each listing at every stage.

AI in real estate sales

Artificial intelligence now plays a major role in helping agents work faster and stay responsive. Grow CRM incorporates AI to:

  • Draft email replies
  • Summarise long enquiry threads
  • Suggest follow-up actions
  • Detect gaps in buyer or seller information
  • Keep your database clean and accurate

AI reduces admin load, gives agents more time to prospect and helps teams maintain consistent communication.

Common problems a CRM helps with

Without a CRM, agencies often run into the same issues, including:

  • Follow-ups getting missed
  • Limited visibility into buyer and seller activity
  • Information spread across multiple tools
  • Enquiries handled inconsistently
  • Vendor updates slipping through
  • Inspection feedback that’s hard to track
  • Appraisal opportunities being lost

Grow CRM brings these areas together with one system and repeatable workflows that remove friction from the process.

Ready to grow your agency
with a CRM built for real estate?

Frequently asked questions icon

Frequently asked questions on

real estate CRM software

A real estate CRM helps you manage leads, listings and client communication in one connected system.
Grow CRM combines CRM, website, automation and mobility into one platform to reduce admin and increase conversion.
Yes. Agents can access contacts, listings and follow-up activity from mobile while staying synced with the office.
Yes. Grow CRM supports configurable follow-up workflows for appraisals, inspections and client nurture journeys.